Indochino's custom-made suits

In my ongoing efforts to teach Dan about style and clothes (see: talking him into getting an existing suit tailored for our engagement photos, talking him into buying a $25 Groupon to Gap and then picking out the blue western-style shirt we also used in the fauxgagement photos and mending the back of his jeans as well), I've been trying to find accessible men's style blogs for both him and me to subscribe to. Two of these are Honor Thy Tailor and The Effortless Gent, the latter of which just shared a code for $100 off any suit from Indochino with a base price of more than $349 (promotion only until 10/23).

I'd read about Indochina before at Primer Magazine, where they'd had a different promotion around August for 10% off and a free dress shirt and free shipping (I was planning on trying that code since there doesn't seem to be an expiration listed on that post, but it's probably no longer valid). Basically, their deal is that they teach you how to take a guy's measurements properly with different videos and then sends the suit to be made in China (with good labor practices to their employees), meaning you can get a bespoke suit (bespoke means made-to-order; I just looked it up) for less than $500. They'll even cover you for up to $75 in additional tailoring that might be needed, or if it's just not doable, you can get a refund on the whole suit.

I think that this is kind of a brilliant business model, using the power of the internet and globalizaton to bring products to customers who wouldn't otherwise have access at all, and I like to support smart businesses who know how to use the internet when I can. I've had this idea for awhile that if I ever run a start-up, it would be to build a body scanning system where you would have these traveling booths where people could step in with undergarments on and have their body scanned from head-to-toe in their usual posture.

Then, armed with a digital model of their body, they could shop online and test out how different clothes would look on them. There'd be some cost for the scan itself to start with, but then the real revenue would come from getting different online retailers subscribed to the system overall to accept these customers' measurements and setting up a shopping system where you can then recommend different styles that suit someone's body type or also purchased by other people with similar measurements. The problem of not really knowing whether something will look good on you is something that I really believe technology could go a long way towards solving, because so much of it is just math and physics, in my opinion.

Anyway, I think we might go for a suit for Dan with this latest promotion. Second after registering for a KitchenAid mixer has always been getting a really nice suit for Dan as something I've looked forward to about getting married. His fit issues are that he was extremely thin for his height, with pretty broad shoulders relative to his waist and long limbs. When I dragged him to Uniqlo to buy shirts because I'd heard they might have styles that suit him better, given that his is also somewhat the body type of your average hipster dude (except that Dan's probably taller), Dan tried on a pair of jeans that were the right length, and for the first time in his life, did not need to be worn with a belt to stay on his waist. It's hard to emphasize how revolutionary that was.

Your opinions are needed. I think of the suit styles available, I like either this light gray 3-piece suit (Roger Sterling what what):

Dan could take the jacket off after the ceremony and just wear the vest.

Or, this khaki ("La Habana") suit:

Normally I really don't like khaki, mostly because how gross enormous baggy khakis are considered dressier and more acceptable than a nice pair of jeans, but this suit makes me reconsider. And they write in their description that it's a good summer wedding suit, and since it's cotton, it should be less overheating, hopefully. However, I'm concerned about its long-term usefulness for Dan wearing to work since it's made of cotton instead of wool (or wool blend or all synthetic, as I think Dan's other suits are).

What do you guys think? Feel free to put your vote in for an entirely different option, though I will probably veto anything shiny.